Is October Really Helping Breast Cancer?

The answer to this question is debatable but if you look at the facts the evidence is concerning. So is "Breast Cancer Awareness Month" really helping breast cancer? The answer is not really. Only about one percent of all the earnings made off of pink football gear goes to breast cancer foundations. So who's really making the money here? Companies like Nike, Under Armour, and Adidas are seeing an increase in sales because they're selling limited edition pink gear that markets itself by "being for a good cause". Many can say that breast cancer awareness month is ethically wrong in the sports world.